Electronica artists full#

Stewart and Runzel also see Private Label complementing the larger ecosystem of live music in L.A.

Electronica artists full#

“We wanted a space where you can have the full classic Hollywood weekend out, but with music I’d want to dance to.”

“Whenever I go out, if I don’t love the music, I usually just stand there, not dancing, drinking my friends’ alcohol,” Stewart said, laughing. They wanted a night to distinguish the space from the gobs of joints bumping bad trance nearby to throw some bottle-service-level paychecks to the bookers’ favorite touring artists and to capitalize on the draw that a buzzed-over live act can bring to an already-busy nightclub. When the pair began Private Label, they had designs on something between Bardot’s School Night and the beloved Hollywood day party the Do-Over. Imagine a Foreign Correspondents Club for chillwavers venturing west of Western for the first time in months. Most of the week, Lure more closely resembles what comes to mind when you think of a Hollywood club named Lure: four-figure champagne bottles, thumpy house DJs and an armory of lazers and LED walls.īut Private Label, a joint venture between Lure’s talent buyer Runzel and DJ Jason Stewart (a veteran of Steve Aoki’s Cinespace parties who spins as Them Jeans), is a safe harbor for smarter partying in the neighborhood. They ask us what they should play, and we tell them ‘Anything you want.’” “In L.A., you often have the guys who are spending big money at a club dictating the music program,” Lure’s Will Runzel said.

It’s a night dedicated to putting artists like the xx, M83, Nosaj Thing, Washed Out and John Talabot in a room that, by all geographic indicators, should be full of guys who stuffed artists like those into lockers in high school. Now quit rolling your eyes and walk down the street from Amoeba into Lure, and check your expectations about Hollywood fist-pumping dance clubs at the door.įor the last three Fridays, Lure has bridged the vast crevasse between Pitchfork-approved electronica savants and the Hollywood megaclub maelstrom with Private Label. Times, you’ve discovered Amoeba Music,” you might be groaning into your newspaper. headlining dates will hop on a laptop for exclusive after-party DJ sets.

Here’s a hot clubland tip: There’s a venue near the corner of Sunset Boulevard and Ivar Avenue in Hollywood where indie-electronica artists playing major L.A.